Bill Gardner Interview - Logos, Magic & Business

Bill Gardner, founder of Logo Lounge & Gardner Design, is interviewed by Jacob Cass. They discuss logo design, trends, business and magic. Bill is the founder of @LogoLounge, the world’s largest logo design gallery & book series. As well as agency, Gardner Design. Every year Bill puts together logo design trend reports, surveying the logo landscape. We get inside his brain to talk logos, business, magic and some goofy banter. What’s your favorite color? Can you do a magic trick for us? What makes a great client? Are you still designing and why?  What are your main rules for a good logo design? What is your logo design process? How do you get your creative juices flowing? What do you do in a creative block? What was the biggest mind shift in your career? eg. a before & after on the way you approach design & business? Do you prefer jam or marmite? Logo trend report insights What is the future of logo design?  RESOURCES mentioned in the video: - Jennifer Aaker Brand Personality Framework - https://endeavorcreative.com/brand-personality/ - LinkedIn Learning Courses - https://justcreative.com/go/linkedinlogos/ - Design Council UK - https://www.designcouncil.org.uk/ LOGO LOUNGE BOOK 12: Calling for Submissions Submit your logos to LogoLounge before May 16 to be considered for their latest book. » Visit LogoLounge.com for more info. -- SUBSCRIBE FOR MORE AWESOME /c/JUSTCreative JOIN OUR NEWSLETTER https://brandingbriefcase.com JOIN OUR FACEBOOK COMMUNITY https://justcreative.page.link/community CONNECT WITH JACOB CASS ONLINE https://justcreative.com https://facebook.com/justcreativedesign/ https://twitter.com/justcreative https://dribbble.com/justcreative/ https://instagram.com/justcreative/ https://pinterest.com/jacobcass/

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